Established by four Pretoria schoolboys, Nexxr is an on-line network for small e-commerce retailers, bloggers and others to share their company advertisements with the world at a fraction of the cost of traditional advertising. For only $2.99 a month, registered users are able to share their ideas and promote their business worldwide.
Mikhaeel Aboobaker, Cassim Moosa, Taahir Ismail and Zaakir Kalla although young, are intrigued with the opportunities presented by the digital arena. The self-funded start-up focuses on providing businesses with an optimal space for advertising, leveraging each other’s on-line audiences for a steal while Nexxr pairs them with appropriate sites and ensures that only regionally appropriate ads are presented to the viewer. According to techcentral.co.za, Nexxr had over 3000 registrations before going live in August. Although sign-ups were free for early birds, over 120 paid registrations have been made since then, mostly from South Africa and the US. Aboobaker is said to be disappointed with the numbers so far but with plans to increase marketing of Nexxr on Google AdWords, Facebook and Twitter, self-promotion should increase interest and awareness.
On the back-end, Nexxr screens ads to ensure consistent quality guidelines are kept to, as well as legality and appropriateness. This should be a relief to users who can rest assured that they’re part of something with a strong content quality and moral code. As the business grows they may have to look at automatic methods of screening and flagging – and growth is definitely the aim of these young people. “We definitely want to grow Nexxr beyond SA,” says Aboobaker. “We’ve been looking at venture capital in the US. We’ve also spoken to the Silicon Cape Initiative, but most of the interest there has been around funding rather than the contacts and growth opportunities that usually come with venture capitalists.”