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Taylor Swift threatens Apple


By Palesa Sehloho

Apple earlier this month revealed their new Apple Music services which provide all your favourite music in one location. Apple music is a streaming service and a worldwide live radio station which runs 24 hours a day. All of this will need the rights to the artist’s music with some sort of compensation, which Taylor Swift stood up for.

Apple has offered iPhone potential customers and loyal customers a trial subscription of three months to the Apple Music streaming services, where customers can sign up to the service for free three months guaranteed.” We love music, and the new Apple Music Service puts an incredible experience at every fans fingertips,” said Eddy Cue, Apple’s senior vice president of internet software and services. In order for the Apple service to run successfully the free three month service would be very crucial to gain customers. One of their policies were that artists, producers and writers would not be compensated for their intellectual property and basically working for free within the trial period. Taylor Swift then threatened to pull her album “1989” from the streaming service and explained her reasoning behind it in a blog post titled “To Apple, Love Taylor”.

“We don’t ask for free iPhones. Please don’t ask us to provide our music to you with no compensation,”

said Taylor Swift in her post to Apple. Taylor also mentioned that she is not speaking for herself, but on behalf of all the upcoming artists that are only starting up in the industry that deserve it. “Three months is a long time to go unpaid, and it would be unfair to ask anyone to work for nothing” said Taylor. Eddy then politely responded to Taylor’s post by tweeting

“#AppleMusic will pay artist for streaming, even during customer’s free trial period,” Cue tweeted, adding that “We hear you @taylorswift13 and indie artists. Love, Apple.”

Taylor then responded by saying, “I am elated and relieved,” she tweeded . “Thank you for your words of support today. They listened to us.” Launching in over 100 different countries the Apple streaming aim is to connect the fans to their favourite artist by being able to download their pictures, videos and songs at the cost of $9.99 per month.


Taylor Swift blog post link:


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