Could it be possible that the long and unrivaled reign of the almighty iPhone may be over? If you believe Thorstein Heins, Chief Executive of Blackberry, then the iPhone was never on top to begin with.
Blackberry Z10 vs iPhone 5
Speaking at the Australian launch of the new Blackberry 10. Heins did concede that “Apple did a fantastic job in bringing touch devices to market…” but followed that quickly by reminding us that “innovation is so high” that any business can be eclipsed “pretty quickly”, adding that iPhone touch screen technology may have been innovative but that innovation is about five years old years old now. Comparisons of the two devices don’t seem to agree with Heins’ shining review of the BB10, which is measuring on par with the iPhone 5 – specs-wise at least. The BB10 measures nearly identically in dimensions and screen space – with a 4.2-inch LCD display, to the iPhone 5’s 4 inches. Both phones have 8-megapixel rear-facing cameras and comparable memory capacity, are available in the same colours and at the same price. The Blackberry does have a more powerful front-facing camera, 2-megapixel compared to the iPhone’s 1.2-megapixel.
One of the BB10’s standout features is that the keyboard learns how the user writes, taking predictive text to the next level by guessing what the user will write based on their previous text and not just it’s own ideas of recurring themes and spelling. Also a winning item is BlackBerry Balance that lets users create two accounts so they can separate their personal and work lives – a great little feature that nods to the devices’ start as a predominantly corporate tool but allows for more personal, fun things. The Z10’s Blackberry Hub provides great consolidation of your messaging, email and social media, making keeping up with it all much easier. Additionally, a nifty function that allows screenshots to be saved to the Pictures folder is also handy, as is a new Voice Control feature (like Siri). Although RIM is seriously lagging behind on the fun factor, with their app-ability well behind that of Android and iOS. RIM seeks to remedy this, with approximately 100,000 apps set to join the BB family when the new device hits the shop floor.
For business people who can’t bear the new touchscreen, a Qwerty version will be available too, showing us that Blackberry recognise where their strengths lie and won’t forsake the suit and tie market that’s stood by them through trying times. Whether or not Heins’ jabs at Apple are based on his real beliefs or just part of a mud-slinging campaign to pique interest in his new device, there is definitely renewed competition in this area.
The Blackberry Z10 will be available for general sale on Friday, March 22, 2013 (for certain mobile providers and in some countries).