In the latest big acquisition in the IT world, TripAdvisor, the travel and leisure giant already monopolizing all of our tech-assisted holiday decision-making, has just acquired the luxury travel deal community, ‘Jetsetter’.
Once luxury umbrella Gilt Groupe’s high-end travel arm, Jestsetter now officially forms part of TripAdvisor’s growing holiday consortium. Jetsetter, a members-only site that makes community members aware of hotel and holiday discounts, introducing future holiday-makers to the latest luxury destinations (at a percentage off, if you hurry). The site includes everything from bespoke Kenyan safaris to artsy European city breaks in Surrealist-inspired hotels and far-fetched South American locations over-lloking ruins or unspoiled beaches. Their vivid newsletters with well-curated offerings and sharp editorial aesthetics provide enough tantalising entertainment on their own but it seems these were not enough to entice their audience. Jetetter accounted for less than ten percent of Gilt’s overall revenue according to 4Hoteliesr.com, on top of rumoured poor performing execs and attempted mutiny,
TripAdvisor’s foray into luxury travel officially makes the group a one-stop shop for travel – whether at the all-encompassing economy to budget-breaking Trip Advisor level, the limited-time, chic but affordable deals available on SniqueAway or the bank-breaking (but discounted) packages on Jetsetter. TripAdvisor CEO, Steve Kaufer, summed the acquisition up nicely – “With Jetsetter and our own SniqueAway brand, we now have two leading travel private sale sites under one roof. We are excited by the opportunities this provides to continually help drive amazing value for our travelers staying at some of the world’s most highly-rated hotels.”