Supermarket flash mob honours the late Nelson Mandela

In the spirit of togetherness that the late, great freedom fighter was celebrated for, a flash mob organised by the Soweto Gospel Choir convened in a sleepy Woolworths supermarket in Johannesburg to honour Nelson Mandela with a touching song of remembrance. The hauntingly beautiful serenade involved members of the Soweto Gospel Choir posing as supermarket …

Do you know your Hipsters from your Punks? – Well, your computer does

Dividing people into popular subcultures may be the quickest way to determine whether you have anything in common with someone but ¬†it wasn’t the kind of thing you would expect scientists to take a particular interest in until now. Scientists from the University of California, San Diego have developed algorithms to determine an individual’s ‘urban …

The Space Race continues – The military implications of China’s first lunar probe

In a move that’s already sparked sentiments similar to those created by the original US/Soviet 1950’s race against time (and gravity), China has joined this ever-exclusive club of celestial’s with its first ever moon landing, the first moon launch in the 21st century and one that’s showing some worrying trends seen the first time around. …

The world’s first 24hr music video – ‘Happy’ by Pharrell Williams

In an industry first that takes innovation in music well beyond a few good riffs, a great falsetto and a topless video, Pharrell Williams follows up on the successes of ‘Get Lucky’, Robin Thicke’s ‘Blurred Lines’ and ‘Lose Yourself’ with a 24hr music video for his next single ‘Happy’. Outdoing Michael Jackson’s epic 39 minute …

How crowdfunding has made business more personal

The days of relying on the generosity of well-to-do acquaintances and persuading angel investors to back your ideas are gone. Crowdfunding has opened the flood gates for good ideas to become real businesses and unlike traditional sponsorship models, everyone can get involved and the general public is choosing the products and services that they want …