Traditional TV could be the internet’s next victim

With the emergence and rise of convergence, some traditional forms of media have had to struggle to ride the wave. According to The Observer’s John Naughton – the dual influences of YouTube and ‘smart’ television sets could mean that broadcasting’s days are numbered. Naughton argues that while widely-held theories were that convergence was eventually going to be …

YouTube announces celebrity partners as it takes on original programming

Video-sharing platform YouTube announced a venture into original content which will see add around 100 channels of original programming through partnerships with A-list celebs including Ashton Kutcher and Madonna.  “Even more talented creators and original entertainment will soon join YouTube’s existing channel lineup,” said YouTube global head of content partnerships, Robert Kyncl, in a blog post. …